Sunday, September 20, 2009

One flat white coming up, you want Carbon with that?

Your daily cup of coffee might just be costing you more than you think. New research from the Carbon Reduction Institute shows each latté consumed has the same environmental impact as leaving your 60 watt bathroom light globe on for 3 hours. Times that by 2 lattés a day, 5 times a week and over a year you just left that light globe on for 2 months.

By calculating the footprint from their packaging, airflights, power, water and vehicles among all else, Jasper Coffee has determined the real cost of consuming the revered flat white that keeps us perky during the day.

The impact of climate change is not just in Antarctica. In the Tropics where the luscious caffeine crop grows, growers are noticing unusual weather changes with extended heavy rains in Peru and Colombia resulting in volume shortfalls around 30%.

“By becoming a 100% Carbon Neutral Coffee company our vision over 3 years of collecting data and taking responsibility for our carbon emissions has come to fruition,” advised Jasper Coffee Managing Director, Wells Trenfield.

“Over the years, we have always been conscious of the coffees we choose with respect to sustainability. We have 22 shade grown coffees and 15 Fairtrade Organic, along with a raft of other Fairtrade Organic products and recyclable take away cups. Having measured our carbon emissions we have now offset 100% of our operations with an amazing renewable energy project in India,” he added.

Jasper Coffee is dedicated to joining the fight against climate change and urges other organisations across the country to do the same. The company’s greenhouse gas inventory has now been audited and approved by the Carbon Reduction Institute.

Every cup of coffee has a footprint. By becoming a 100% Carbon Neutral Coffee Company, Jasper Coffee is leading the way in creating a sustainable future. It means you can now enjoy your coffee with conscience.

So perk up, and don’t forget to switch off that light!

You can buy your Carbon Neutral Coffee from Jasper Coffee at www.jaspercoffee.com

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