Sydney, November 9th: Green Pages founder Katie Patrick launched her Green Pages 2008 magazine -- a directory of 6000 sustainable products and services.
For the launch, the 27-year-old environmental engineer put together the first eco-runway show with leading fashion designers Akira, Camilla Franks and Lisa Gorman among a small elite group of 11 eco-conscious designers who only use organic fabric, natural fibres, recycled silk and vegetable dyes in their clothes.
Patrick came up with the idea after she’d realised that she could not buy an organic skivvy anywhere in the city.
"Fashion is lagging behind the green movement. To convince them to be more eco-friendly, it is important to make going green fun and vibrant," Patrick says.
The greatest hurdle to the green movement in the fashion industry is cost – buying organic textiles will increase the cost of clothes by around 35%.
"But increasingly, Australian customers are prepared to spend $400 for garments made with natural fabric, although the vast majority will only spend $100."
Read the full article
For the launch, the 27-year-old environmental engineer put together the first eco-runway show with leading fashion designers Akira, Camilla Franks and Lisa Gorman among a small elite group of 11 eco-conscious designers who only use organic fabric, natural fibres, recycled silk and vegetable dyes in their clothes.
Patrick came up with the idea after she’d realised that she could not buy an organic skivvy anywhere in the city.
"Fashion is lagging behind the green movement. To convince them to be more eco-friendly, it is important to make going green fun and vibrant," Patrick says.
The greatest hurdle to the green movement in the fashion industry is cost – buying organic textiles will increase the cost of clothes by around 35%.
"But increasingly, Australian customers are prepared to spend $400 for garments made with natural fabric, although the vast majority will only spend $100."
Read the full article
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